Email Marketing
Email Marketing is has a simple and universal requirement, which is “Get the email address owner’s permission before you send a solicitation.”
We all know what SPAM looks like and often times the
definition of SPAM in the moment is an Email that we are not
interested in reading from known or an unknown sender (person
or entity).
Most people understand why Email Marketing is so
popular when compared to traditional Direct Mail Marketing.
Here are few reasons:
- Email Marketing is very green, meaning it does not involve a tree or almost any paper products that get dumped into our landfills.
- Email Marketing tends to be significantly more
economical than Direct Mail Marketing and many other forms
of print advertising.
- The Direct Marketing Association (DMA) regularly
ranks email top for return on investment (ROI) among
direct marketing tactics.
- Email Marketing can easily be targeted and
personalized, marketers can persuade their customer base
to purchase with special offers and value-added services
specific to an individual.
- Email Marketing allows any size entity to provide the personal touch and customer service to sustain business. And regular contact with customers and clients through email newsletters or Compiled Information Message (CIM) and campaigns has much to offer there.
- Email Marketing can be easily managed through
low cost Contact Management or Client Management Software.
Allows there Internet hosted solutions have evolved and
are very cost effective.
- Email Marketing success or failure is easily
recognizable without extensive analysis.
- Email Marketing is a very flexible method of
advertising, which can help any entity become more agile
as an advertiser.
- Email Marketing can be done in steps or staggered by delivery dates and other database sorting criteria.
- Email Marketing provides an easy and low cost way of developing and testing multiple campaign messages for effectiveness.
